Carson came on board as a Graphic Designer in 2024 and hit the ground at speed. He immediately brought the study skills and curiosity of an honors student to his work, always searching and seeking ways to apply his discipline to most effectively engage an audience.

Considering the way people approach decision-making in the contemporary context, Carson focuses his work on two things: engagement and education. He believes his role as an artist is to first capture attention in a way that engages people in a relationship with a brand, and then to provide them with clear and easy-to-process education to help them make a sound and confident decision.

Although his work process is laser focused, Carson emphasizes team collaboration in making the work better. He obsesses over making sure all elements—copy, imagery, design, movement, and sound—work as a unitive, singular whole .

Favorite Story

Second day at The Karma Group, fresh out of college, was asked to learn After Effects. Hunkered down, studied, and learned almost overnight, so was able to contribute in a meaningful way by his third day.

Best Advice

Stress is a choice.