happy woman with glasses wearing red shirt and holding a laptop in one hand

Sovita Credit Union

Research, Strategy, Creative

When Flint Area Schools Credit Union expanded its charter to welcome healthcare employees and their families, it needed a new brand. The new identity would need to be faithful to the organization’s core and character, but not so descriptive that further expansion would render it obsolete.

After listening to the voices of the target audience (both members and nonmembers), The Karma Group developed the brand “Sovita” which can be translated as “the life of the community.”

Flint Area School Employees Credit Union
Sovita Credit Union logo


The new brand was built to serve and celebrate people who dedicate their careers to serving others. It is joyful and uplifting. After an initial internal rollout, we launched publicly and followed up with campaigns that continue to engage and energize the audience.

Banner 1
SOVITA OutFront Bulletin 2020
Banner 2
SOVITA OutFront Bulletin 2020
Banner 3
SOVITA OutFront Bulletin 2020
Sovita vertical ads auto loans
Sovita banner ad



Websites – YOY


Paid Search CTR
(national average is 5.70% for finance)


Additional ads over estimate
(additional 20.6M impressions) 


Snapchat swipe-up rate
(national average is 0.35%)

Get Karma working for you.